The power of music manifests as a vector of connection. Each of us is universally connected to the world of music, where we relive our deepest emotions.
The world is dull and boring without music. My first guitar in high school always helped me find my voice when words failed me. Every time I play a new song on the ball with my guitar, I love myself even more. Playing music is a pleasure. And it became even more exhilarating when I learned to broaden my musical tastes, traveling through the vast and evocative universe of music. In the sound, I felt the echoes of ethics, the producer's passion, beyond age and ethnicity, time and space. In music, we live as one.
Music is not just for professionals and prodigies. It brings me so much joy that I decided to create my own musical instrument company, with the mission of making music more accessible to everyone. Our company took off thanks to our ranges of effects pedals that give music more substance, reflecting what we love.
I hope that everyone who loves music will be better able to synchronize with their musical self with Donner.
Hevin He
FOUNDER OF DONNER
The world is dull and boring without music. Playing music is fun and becomes even more meaningful when we explore its depth across cultures, emotions, and eras.
With music, we live fully.
Hevin He
FOUNDER OF DONNER
BRAND CHRONICLE
2024
In collaboration with ThirdManHardware, we launched TripleThreat, a success with music lovers worldwide. We also collaborated with leading music education institutions, such as School of Rock and MI, to innovate by offering new models combining instrument distribution and music education.
In collaboration with ThirdManHardware, we launched TripleThreat, a success with music lovers worldwide. We also collaborated with leading music education institutions, such as School of Rock and MI, to innovate by offering new models combining instrument distribution and music education.
2022
Brand highlighted by The New York Times, LA Weekly, Yahoo, Guitar World, Music Radar, and other prestigious media outlets.
Brand highlighted by The New York Times, LA Weekly, Yahoo, Guitar World, Music Radar, and other prestigious media outlets.
2021
Awarded the Red Dot, iF, EPDA and DIA design prizes, our flagship products such as our carbon fiber violin and MIDI keyboard have received international renown.
Awarded the Red Dot, iF, EPDA and DIA design prizes, our flagship products such as our carbon fiber violin and MIDI keyboard have received international renown.
2020
Ranked among the top 3 global musical instrument brands on Amazon, we have launched our own website and expanded to over 100 countries.
Ranked among the top 3 global musical instrument brands on Amazon, we have launched our own website and expanded to over 100 countries.
2018
Sales have been expanded to over 30 countries via Amazon and market share is growing significantly.
Sales have been expanded to over 30 countries via Amazon and market share is growing significantly.
2014
Our ukulele is rated among Amazon's top 1 bestsellers.
Our ukulele is rated among Amazon's top 1 bestsellers.
2012
Brand creation. Donner launched the revolutionary mini guitar pedals and created the Amazon store.
Brand creation. Donner launched the revolutionary mini guitar pedals and created the Amazon store.
BRAND PRINCIPLE
Understand user requirements
Recognizing user needs and expectations while influencing their perception and determining their values.
Unification and Standardization
Create a consistent brand style and convey a consistent brand image in the product or on any medium.
Market innovation
Precise evaluation of the cutting-edge science and technology reshaping intelligence through branding and maximizing market penetration.
Understand user requirements
Unification and Standardization
Market innovation
BRAND EXHIBITION
Cross-fashion collaboration
In September 2022, in collaboration with the designer fashion brand PRIVATE POLICY.
Supporting music education
In November 2022, DONNER launched a music forum with instructors from Berklee College of Music to create a platform for exchange and performance for students in the United States.
Back to the world's largest online exhibition
In June 2022 and April 2023, Donner showcased its full range of products at the American Music Exhibition. Stars and influencers came one after another to evaluate the new products.
Cross-fashion collaboration
In September 2022, in collaboration with the designer fashion brand PRIVATE POLICY.
Supporting music education
In November 2022, DONNER launched a music forum with instructors from Berklee College of Music to create a platform for exchange and performance for students in the United States.
Back to the world's largest online exhibition
In June 2022 and April 2023, Donner showcased its full range of products at the American Music Exhibition. Stars and influencers came one after another to evaluate the new products.
WHY CHOOSE DONNER
We employ precise management throughout the production chain, from project design to process adjustment and quality improvement: each link is rigorously controlled by the quality control departments to ensure control of interdepartmental constraints and the best user experience.
INSPECTION DEPARTMENT
QUALITY DEPARTMENT
PROJECT
SYSTEMS DEPARTMENT
SUPPLIER MANAGEMENT SERVICE
ARTISTS DONATE
MIYAVI
globally renowned for his distinctive slap guitar style and his intercultural approach to music.
Yvette Young
Singer of the math rock band Covet and Rolling Stone's best guitarist, known for her innovative tapping techniques and intricate melodic arrangements.
Kazuki Isogai
Japanese guitarist fusing Hip Hop and Neo Soul, acclaimed for his smooth sound and work with SANABAGUN and major Japanese artists.
Ruben Wan
A Los Angeles-based guitarist mixing Blues, Hip-Hop, R&B, and Gospel, known for his unique style and strong social media following.
Donner has received numerous international design awards, including the Red Dot, the iF Design Award, the European Product Design Award, and the China DIA Design Award.
Donner has won numerous international design awards, such as the Red Dot Award, the IF Design Award, the European Product Design Award, and the DIA China Design Smart Award. In 2021, our carbon fiber violins, microphones, and guitar effects pedals won the European Product Design Award, the Golden Point Design Award, and the China Design Intelligence Award. Our MIDI keyboard won the "world's smallest 25-key MIDI keyboard" award. The DED-60TX portable percussion table won two of the most important design awards: the Red Dot Award and the IF Design Award.
More brands, more music
We operate a portfolio of music brands, including Donner, Eastar, and Moukey, catering to a wide range of users from beginners to professionals. We are committed to providing enjoyable and inspiring experiences with every musical interaction.
CUSTOMER SERVICE
Monday to Friday, 9:00 a.m. to 6:00 p.m.
Email: service@frmail.donnermusic.com
Contact Us
Email: service@frmail.donnermusic.com
